Louisville Art Festival Prospectus

Big Four Bridge Arts Festival Prospectus

Contact: Louis Nunnelley, Event Director
Big Four Arts Festival Promo #217
3131 S. 2nd Street
Louisville, KY 40208
Telephone: 502-435-7602
E-mail: info@bigfourbridgeartsfestival.com

Location: Downtown Louisville, KY - Waterfront Park - Big Four Bridge Lawn

Show Dates: 9/9-9/10, 2017
Application Deadline: 5/1/2017

  • Images: 4 Images of individual works plus 1 booth image
  • Viewed: simultaneous projection
  • Jurors: 3 jurors (paid, donations)
  • Scoring: 1-7 (no 4)
  • Jury/application fee: $25 (nonrefundable)
  • Booth space: $325
  • Double booth: $425 (first come, first served)
  • Corner booth +$100 (booths with at least 10' of open space adjacent)
  • Intersection booth: $600 (booths located at a major Festival street intersection)
  • Artist Presence: Required of all artists: you must be present to exhibit. This includes collaborating artists
  • Commercial studios involved in multiple or volume production should not apply to the show
  • No. of Exhibitors expected from jury pool: 85-100
  • EZ in/out on schedule setup
  • All booths are accessible by vehicles for set-up/tear-down
  • Parking: 1 parking space is included
  • Additional parking spaces for trailers or additional vehicles MUST be purchased on Zapp - $75
  • Limited storage space behind all booths
  • Volunteer booth sitters available during all festival hours upon request
  • Louisville Metro Police and private security monitor the site from artist check-in to tear down
  • Light breakfast buffet - 7-9 AM
  • Hotel Rates
  • Gala Admission (AN invitation only event Contact L. Nunnelley for details)


  • Booth Space: $325 (Includes 1 parking space)
  • Double booth: $425 (first come, first served)
  • Corner booth: +$100 (space located at end of a run of tents with at least 10’ of open space adjacent – first come, first served)
  • Intersection booth: $600 (corner space located at a walk intersection – first come, first served)
  • Double and corner booths are available on a first come, first served basis. Please make your booth payment accordingly.
  • If you are accepted into the Festival in two separate categories, you will be given two single booths; this will not be considered a double booth and will require two payments of $325

2017 CALENDAR (subject to change):

  • January 1, 2017 - Artist application available on www.ZAPPlication.org and website
  • March 30, 2017 Emerging and Demonstration Artist application due by midnight (EST)
  • May 1, 2017 Artist application due by midnight (EST)
  • May 15, 2017 Artist Jury selection (open to the public)
  • May 30, 2017 Notification emailed to accepted, waitlisted, and not invited artists.
  • June 7, 2017 Deadline for invited artist to accept invitation and pay booth fees
  • June 10, 2017 Certain waitlisted artist to accept invitation and pay booth fees
  • July 10, 2017 Deadline to cancel and receive guaranteed 100% refund (less $40 admin. fee)
  • July 11, 2017 Proof of insurance due (artists will not be given their booth number until submitted)
  • August 15 2017 Artist credential packets and booth assignments sent by email
  • August 15, 2017 List of accepted artists posted to Big Four Bridge Arts Festival website
  • September 8, 2017 Artist set-up 10:00 a.m. to 4:00 p.m. (rain or shine - no vehicles allowed on lawn after 4:30 p.m.)
  • September 9-10, 2017 1st Annual Big Four Arts Festival on the Downtown Louisville Waterfront Park Big Four Bridge Lawn

2017 Festival Hours and Artist Sale Hours (subject to change)

  • Saturday, September 10 - 9:00am to 7:00pm (rain or shine)
  • Sunday, September 11 - 9:00am to 5:00pm (rain or shine)
  • Friday, September 8 - 10:00am to 4:00pm - Artist Registration and Setup
  • Friday, September 8 - 6:00pm to 8:00pm - Premiere Gala (rain or shine, an invitation only event Contact L. Nunnelley for details)


  • The jury is scheduled for May 15th, 2017. The location for the projection jury is to be chosen.
  • At least 100 spaces will be available through the jury process.
  • Festival jury is conducted by a panel of experienced arts and industry professionals and is based solely upon the quality of the work as illustrated in the submitted digital images.
  • Images are viewed simultaneously, horizontally and grouped by medium.
  • Of highest importance is the creative vision of the applicant and the quality of the work. Work must be original in concept and made by the exhibiting artist with assistance only under his/her direct supervision.
  • Two round jury (Round 1 with image & Round 2 with image and statement)
  • New jury each year
  • Artists are identified by number and reviewed by category
  • Images should be void of artist signature or any identifying marks; this will ensure an anonymous jury process
  • Material/Technique statement will be read at the time of projection for those who proceed to Round 2
  • Accepted artists will be the top/highest scores in their respected medium
  • Big Four Arts Festival may limit the number of artists accepted in some categories in order to present a balanced show
  • Decisions of the jury panel are final
  • The Festival Director shall fill all vacancies from the festival waitlist


Three independent jurors are invited each year to evaluate all artists’ work in the Festival and to select nine award winners on opening day. All artists, regardless of category, are eligible for these awards. Each award winner receives a ribbon, a cash award, and is exempted from the jury process in 2018.

  • Best of Show - $500
  • 2-Dimensional Jurors' Choice - $250
  • 3-Dimensional Jurors' Choice - $250
  • Merit Award - $150
  • Best Presentation - $150
  • Best Emerging Artist - $150


  • All applications from professional artists must submit an image of their display booth. The booth image shows the jury your body of work, provides dimension and scale, and shows overall continuity and presentation of your current body of work.
  • If available, please use an image from an outdoor show.
  • Booth images may not be manipulated in Photoshop or any other computer program (other than to blur or remove artist signature or identifying signs in booth shots)
  • Booth images may not contain the artist or studio name.
  • The booth image must show the entire booth, not just a portion.
  • Applications submitted without a booth image or with booth image that is digitally created in any way will be rejected.
  • Booth image should be exclusively representative of the product/merchandise that will be brought to the Festival – works which are not juried into the festival will not be allowed to be sold.


An artist description of materials, technique and inspiration of current body of work no more than 300 characters, including spaces is required. Artists are encouraged to enter a description of material, technique and inspiration that is concise and explains the body of work. Do not in any way personalize this information directed to the jurors in the favor of the artist. Only the first (up to) 300 characters of the submitted statement will be read to the jury.


This program is specifically for artists who have little or no experience exhibiting and selling their artwork at festival venues. Interested artists must be a resident of Kentucky or Indiana. The application procedure and fee are the same as if you were applying to the standard show, and will be judged by category, however, upon acceptance emerging artists will pay a booth fee discounted by 50% and receive mentoring through the Big Four Bridge Arts Festival Emerging Artist program.

Please note: Artists may apply ONLY to the Emerging Artist Program OR the standard show, not both. Artists who are just beginning exhibiting at arts festivals are encouraged to apply to the Emerging Artist Program. The Big Four Arts Festival will pre-screen and research emerging artists to make sure they qualify for this category and that they do not have extensive experience exhibiting and selling their work at festivals and art shows.

Emerging Artist applicants will apply in the same format as professional artists. Each Emerging Artist must submit four images of their artwork through the on-site application. The fifth image should be a grouping of the artist’s work in place of a booth shot. When uploading your images, you will upload the fifth image of your work by selecting 'YES' this is your booth shot, even though it is not. Then select 'Emerging Artist' or 'Demonstration' as your medium.

To participate in Big Four Arts Festival in the Emerging Artist Program, you are required to attend a "Bootcamp" orientation session put on by Festival staff members. Bootcamp is tentatively scheduled for April 15 (date subject to change). Non-attendance of the orientation session can disqualify you from the Emerging Artist program. Those approved for the Emerging Artist Program will receive a 50% discount on booth fees.


The Big Four Arts Festival will send e-mails by April to all artists informing them of their status. Contracts will also be made available to invited artists, along with a link to our online artist guide. All contracts must be signed and returned by June 7, 2017 along with proof of insurance or participation in the festival will be prohibited. Booth placement will not be released until all paperwork has been received.

The status of each artist will also be posted to his or her Zapplication account. We will not send letters – all communication will be done by email.

May and June 2017 communications will also be warehoused on the artist website found at bigfourbridgeartsfestival.com/artists-apply.


The Big Four Arts Festival considers its enforcement of the rules our exclusive right and responsibility. Festival team members will visit all displays throughout the Festival to ensure that exhibitors comply with all Festival rules and regulations.

Work in juried images must be representative of the work to be shown at the Festival and in the correct inventory proportions. Example: If a photographer submits 3 black and white images and 1 color image to the jury, the artist is required to display inventory representative of the submitted works.

Current body of work must be displayed starting from creation date of 2012 forward. Work created before 2012 will be considered reproductions and would have to adhere to the reproduction guidelines.

No mass-production or manufactured work is permitted.

All work must be designed and executed by the accepted artist(s). It is the work by the artist that is juried, therefore any change in the body of the work by the artist is not considered juried and may not be sold unless approved by the Event Director.

Artists are required to display an Artist Statement including a photograph of the artist in their booth during the Festival.

Artists may apply in multiple categories. Each medium is evaluated separately. If you apply in more than one category, only the booth slide may be repeated.

A picture ID is required at artist check–in by all artists accepted to exhibit, including collaborating artists. In addition, the Festival reserves the right to check ID’s each day of the Festival to ensure the artist is present.

Artists may display work only in the media categories in which they are accepted. Exhibiting work that was not juried into the Festival is grounds for removal from the show.

The sale of promotional items is prohibited. Examples include, but are not limited to: note cards, cards, postcards, cell phone holders, posters, how to books, books, calendars, t-shirts, mouse pads or photocopies of any kind.

Artists retain 100% of their sales and are responsible for the collection and reporting of all applicable sales taxes. Kentucky sales tax is 6.0%.

EZ-Up and other accordion style tents are strongly discouraged for use during the Festival. Proper weighting of your tent is required. Bring enough 40+ pound weights to secure your tent in the event of strong winds or storms. The Festival reserves the right to inspect the weighting of your tent.

Artists will abide by Load-in/Load-out procedures monitored by Festival staff and the Louisville Metro Police. Late arrival will result in load-in at the conclusion of scheduled load-in periods.


Reproductions must be a subsidiary part of the artist's display, and not exceed 25% of your booth inventory.
All reproductions must be clearly and individually labeled “Reproduction” on the front of each piece as such; no other terms such as "print" or "offset lithograph" may be used.

Works made before 2012 will be considered a reproduction and must be labeled as such.

Reproductions must be in signed editions of no more than 250, hand pulled by the artist.

No "hand-colored" reproductions.

Framed reproductions may be displayed on one wall of the booth, not to exceed ten (10) linear feet. All unframed reproductions must be displayed in browse bins.

2-D reproductions allowed with restrictions (see restrictions in Medium Definitions)

An excessive number of reproductions will not be tolerated at the Big Four Arts Festival, and we will be walking the festival site daily to monitor for violations. If you feel any artist is violating regulations or guidelines, please contact us during the Festival at: compliance@bigfourbridgeartsfestival.com.

All removal decisions on reproductions will be made by the Event Director and Festival staff.


Artists are responsible for maintaining general liability insurance for their booth space and protection of their artwork at the event. The Big Four Arts Festival will not be responsible for any exhibitor property damage. Upon acceptance and confirmation of your booth space, exhibitors must provide the Festival with an appropriate Certificate of Insurance, naming B4B Promotions, Inc. as an additional insured pursuant to a general liability insurance policy with minimum event coverage of $1,000,000.


All artists, including collaborating artists, must be present during both days of the Festival. Proper ID is required of both artists. If artists are not present, the exhibitor will not be permitted to set-up or exhibit.
Collaborating artists may only show their joint work, and both artist names must appear on all application materials.

If you are submitting an application including a collaborating artist, you must submit the name(s) with the application. To submit a Zapplication including a collaborating artist, please follow this procedure:
- Go to “my Profile” on ZAPP
- Enter one of the two collaborating artists as the primary contact in the profile form (this name will always appear first in the publications and online if accepted).
- After completing the information requested, enter the collaborating artist’s name(s) in the section at the bottom of the profile page.
This information is carried over to the application for purposes of identifying a collaborative artists. No collaborating artists will be accepted after the jury process is completed.


Media categories are used by the Big Four Arts Festival as a tool for organizing artists’ images into logical, related groups for the jury’s review. While a balanced show that equitably showcases both works of fine art and fine craft as well as diversity among media is a principal Arts Festival objective, the Arts Festival establishes no quota or entitlement by media category.

All work must be original and signed handcrafted work. The artist signature defines and establishes artistic ownership and it guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands.

2D Mixed Media – Works that incorporate more than one type of physical material in their production. Two-dimensional Mixed Media should include more than one of the following: paint, pencil, watercolor, photography, printmaking or drawing, fabric or other found objects.

3D Mixed Media – Works that incorporate more than one type of physical material in their production. Three-dimensional Mixed Media should include more than one of the following: claywork, fiber, glass, metal, wood, or any other 3-D objects.

Ceramics – All original clay and porcelain. If multiple pieces of the same design are displayed, the artist must sign each piece. Machine-made and mass-produced work is not permitted.

Digital Art – Original work utilizing computer technology to craft or manipulate visual images. Work must be printed on archival quality paper and be properly signed and numbered as a limited edition. Exhibitor must disclose and display both their creative and printing processes in their booth during the Festival.

Drawing & Pastels – Works created using dry media including chalk, charcoal, pastels, pencil, wax crayons, etc. or from fluid medium of inks and washes applied by pen or brush.

Fiber– All work crafted from fibers, including basketry, embroidery, weaving, tapestry and papermaking. No machine-tooled, machine-screened patterns or miscellaneous forms of mass production are permitted. No factory produced items, regardless of additional modifications or enhancements may be exhibited.

Glass – Glass works that are functional or decorative by design and are kiln-formed or have been crafted by glass blowing, molding, or casting. Works may be etched or engraved. No forms of mass production are permitted.

Jewelry – ALL jewelry, whether produced from metal, glass, clay, fiber, paper, plastic or other materials. No commercial casts, molds or production studio work is allowed. Limited use of per-made material such as beads or small ornamental items is permitted.

Leather - Work where the primary material is leather including belts, handbags, wearables and sculptural work. All factory-produced items regardless of additional modification or enhancement by the artist are prohibited.

Metal – Includes all non-sculptural, non-jewelry work crafted from metals. No production studio work is allowed.

Painting – Works created in oils, acrylics, watercolor, etc. Photography – The process of capturing images that begins with a camera lens, then printing the images, by chemical or digital means, onto a surface. The photography category includes traditional film photography that has not been manipulated to achieve results beyond what could be done in a traditional darkroom. All pieces must be signed, numbered and dated in limited editions of no more than 250. Prints must have been processed by the artists. In addition to the above, the surface on which the photographs are printed must be identified in the description (paper, aluminum, wood, fabric, canvas, etc.). Photographers are required to disclose their creative and printing processes.

Printmaking & Graphics – Printed works for which the artist hand-manipulated the plates, stones, or screens. Prints must be signed and numbered as a limited edition. Printmakers are required to disclose their printing process.

Sculpture – Three-dimensional original work created in any medium.

Wood – Original works that are hand-tooled, machine-worked, turned or carved.

Emerging Artist Program – The Emerging Artist Program provides the opportunity for residents of Kentucky and Indiana who have very limited or no festival experience to participate in the Big Four Bridge Arts Festival. Please refer to the “Emerging Artist Program” description for qualifications.

Demonstration Artist - An Artist that will demonstrate the medium that has been juried.


I have read the show information and hereby agree to all conditions outlined for the 2017 Big Four Arts Festival. I agree that if I am chosen to participate in the 2017 Big Four Arts Festival, photographs or digital images of me and/or my work may be used by the Big Four Arts Council and/or the Big Four Arts Festival for promotional and/or publicity purposes. I agree to abide by all Festival rules and understand that If I break these or any other rules set forth in Festival documents, that the Big Four Arts Festival reserves the right to expel me without return of my exhibition fees. I agree that the Big Four Arts Festival is not responsible for damage, theft or loss of my property, or personal injury resulting from participation in the Big Four Bridge Arts Festival. In addition, I hereby release and hold harmless the Big Four Arts Festival, the Greater Big Four Arts Festival Arts Council, all event Sponsors and their directors, officers, employees, agents and volunteers from any and all liability including, but not limited to, theft, personal injury, strike, public enemy, or act of God and agree to indemnify them for any damage arising from their conduct at the Big Four Arts Festival.

The Big Four Arts Festival will inspect booths onsite to ensure adherence to rules and standards. Individuals selling work that is not their own, or otherwise misrepresenting their product or themselves are not welcome and are requested to refrain from applying.

Exhibitors found not to be in compliance at the very least will be asked to remove the unacceptable items, and risk forfeiture of all rights as an exhibitor. This includes closure of their booth for the rest of the Festival with no refund of fees. The Big Four Arts Festival reserves the right to remove artists who are not in compliance with the rules and regulations set forth in this application and on the artist’s contract.

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© 2017 Arts Festival on Big Four Bridge